![]() Today Felix Baumgartner holds five world records. The mission of this project was it to beak five world records. Therefore he ascended to 128,100 feet in a stratospheric balloon and made a freefall jump rushing toward earth at supersonic speeds before parachuting to the ground. On the October 14th, 2012 an extreme athlete named Felix Baumgartner broke the speed of sound reaching an estimated speed of 1,342.8 km/h. Table 1: Data collection for BCG Matrix Red Bull 1 Introduction (own graphic)įigure 5: Procedure to create a BCG Matrix (own graphic)įigure 6: The BCG Matrix for the Red Bull Company (own graphic) List of Tables ![]() Illustration not visible in this excerpt List of Figuresįigure 1: The BCG Matrix under influence of experience curve and life-cycle curveįigure 3: Calculation of relative market shareįigure 4: The implication for the four quadrants of the BCG-Matrix. ![]() 3.4 The BCG Matrix for the Red Bull Companyģ.5 Analysis and derivation of strategies ![]()
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